Bill is a marketing, business development and market research contractor.
Bill is a marketing, business development and market research contractor working with agencies and marketers, big and small, and, occasionally, startup brands. He specializes in generating demand, driving sales and building brand value.
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Interview Q&A
How long have you been in business?
Since April, 2014.
What is your primary product or service?
Marketing, advertising, business development and market research services for marketers and agencies big and small, and, occasionally, startup brands.
• Marketing and Advertising – Develop marketing and advertising strategies and tactics, branding and positioning, competitive analysis, creative briefs, Google Adwords and Analytics, key messaging, project and team management, Yoast SEO, WordPress website development.
• Business Development – Presentation development, RFP/RFQ response writing, strategies, tactics and target market research.
• Market Research – Full complement of primary and secondary market research and analysis skills including qualitative and quantitative techniques from study design, fielding and analysis to presentation of findings.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I've always had a fascination with marketing and advertising's ability to influence human behavior. Following the successful completion of my master's degree in mass communication and economics, I've spent many years at world-class, multinational advertising agencies – Bozell Worldwide, Cochrane Chase Livingston/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson championing small, private brands and large, public brands.
How do you differentiate yourself from other businesses in your category and area?
I have several years’ b2b and b2c marketing, advertising, business development and market research experience at world-class agencies – Bozell Worldwide, Cochrane Chase Livingston/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson. My proven success at generating demand, driving sales and building brand value for companies in a variety of industries is what sets me apart from most competitors.
How many locations do you have and do you have plans to expand?
One current location with no plans for expansion.
Provide detailed directions to your location
Located by South Coast Plaza in Costa Mesa.
What type of payments do you accept?
Project and retainer-based engagements. If project, fifty percent payable upon engagement, balance due upon project completion. Accept check and most credit cards via Paypal.
Which areas do you service?
Geographically, all of Southern California – Los Angeles to San Diego, including the Inland Empire.
Who owns your company or runs daily operations?
Bill Barrick | Marketing Contractor (AKA Barrickworld) is a sole proprietorship licensed by the city of Costa Mesa.
What are your hours of operation?
"Whatever it takes," is my motto.
What is the best compliment anyone can give you?
"Thanks for growing our business."