Marketing, advertising and business development agency for considered purchase products and services
The R.O.I. Group is a marketing, advertising and business development agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.
Keywords: marketing, advertising, branding, business development, advertising agencies, marketing firms
Interview Q&A
How long have you been in business?
The R.O.I. Group has been in continuous operation since April, 2001.
What is your primary product or service?
Marketing, Advertising, Business Development & Branding services.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Always had a fascination with marketing and advertising’s ability to influence human behavior and the subconscious mind.
Following the successful completion of my master’s degree in mass communication and economics, I have spent 20+ years mostly at world-class advertising agencies – Bozell Worldwide, CCL/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer, and Poppe Tyson – generating demand, driving sales and building brand value.
How do you differentiate yourself from other businesses in your category and area?
Our ability, success and invaluable experience at planning and executing effective, highly creative marketing communication campaigns for "considered purchase" products and services is what sets us apart from “generalist” agencies.
How many locations do you have and do you have plans to expand?
One location in Southern California (Orange County) and do not have plans to expand into other geographic markets.
Provide detailed directions to your location
The R.O.I. Group is located at 945 Carnation Avenue, Costa Mesa, CA 92626-1706; key landmark is South Coast Plaza West; Latitude: 33.692744, Longitude: -117.895612
What type of payments do you accept?
Types of Payment include: Check, PayPal, and other legitimate electronic payment methods.
Compensation formulas may include any combination of retainer, commission, not-to-exceed project cost, and performance-based. We're flexible, but want to ensure compensation is fair and equitable for both parties.
Which areas do you service?
We serve clients within the Pacific Time zone.
Who owns your company or runs daily operations?
The R.O.I. Group is a privately held company and daily operations are maintained by Bill Barrick, Sr. Partner.
What are your hours of operation?
As a professional services firm, our hours are totally dependent on assignment deadlines. In other words, “Whatever it takes”. And, that includes weekends and holidays.
What is the best compliment anyone can give you?
The marketing/advertising/business development campaign exceeded our expectations, so let’s do more.
What is your favorite quote or Bible verse?
"Return On Imagination" is our twist on R.O.I.